Typical Applications

• Websites

  A website is a potential client's first impression of your business and usually only has a 10 second window to ascertain your worth and services. Your business is weighed up through a combination of imagery, design and content. Imagery and design aside, if a website's content has spelling mistakes or is not accurately conveying what the business offers in a few short sentences, then that prospective client may be lost forever.

• Online Publications

  Any online publication is a professional's viewpoint or report on a topic of interest. Poorly written sentences, grammatical errors, spelling mistakes and other problems are often ripe within online publications as people are of the mindset to write it once and forget about it. This can not only lose you readership but devalue the article itself.

• Business Documents

  Any business document should be a positive reflection of how your company carries out its day-to-day operations. Any errors in a business document, whether minor or major, will reflect poor attention to detail and negatively influence a client's viewpoint of how you conduct business.

• Proposals

  Any proposal seeks to impress and tick all the boxes from the outset. However, a proposal may be worked on by many parties, each with their own voice. This can lead to confusing sentence structure, tone and flow that may repeat or contradict itself. Editing can provide a singular, consistent voice to strengthen the overall continuity of the proposal.

• Brochures

  A brochure needs to catch the eye and accurately convey a business or service to a potential client. Poor word choices or improper sentence structure can leave a visually stunning brochure worthless in the eyes of its beholder. Make sure the words in front of the images actually have something worthwhile to say.

• Academic

  An academic document is the written form of your thoughts and ideas. However, too often a student becomes too close to the subject matter and can no longer objectively look at what is being said and how it is coming across. This will in turn be reflected by poor results if the logical argument is missed or poorly worded.

• Resumés and Cover Letters

  A resumé and cover letter are a potential employer's first look at you and your qualifications. It may do nothing more for you than get you an interview. However, poor layout, spelling mistakes or any type of grammatical error will see your resumé sent to the bottom of the pile faster than you can hand it out. Remember, a foot in the door is always better than a door in the face.

• Speeches

  A speech is meant to inspire confidence, sway mindsets and gain the trust of those listening. A poorly written speech with weak word choices, bad sentence structure and improper voice will not only quickly lose attention, but work against the very idea you are trying to communicate.

• Newsletters

  Newsletters are a great way to get information out to members easily and effectively. However, poorly worded headlines and improperly formatted paragraphs will leave the reader wanting to skip past the very information you are trying to convey.

• Press/Media Releases

  A press/media release must have no room for ambiguity. The press can distort and misquote anything that is said, so a release must be perfect to begin with, lest it is turned around and used against you. Eliminate those ambiguous words and phrases so the only message people receive is the one you want them to.